Qualitative - Quantitative - and Mixed Methods

Question: Discuss about the Qualitative, Quantitative, and Mixed Methods. Answer: Introduction Task statement The main task in this research project will be to find out the reason behind the preference of the young women from Europe for Myer located in Sydney Content statement The research proposal will consist of the research objectives, research questions, hypothesis and the problem statement in the introduction part. The literature review will consist of the literature about the company and a review of the previous works that have been done on the similar topic. Then the researcher will move on to discussing the methods that will be sued in the research and finally, it will talk about the expected outcome. Problem Statement Many young European women consider Myer as a place to shop when they come to Australia. The problems statement of the research is find the reason behind such inclination among the women from Europe for Myer Research objectives The research objectives will be: To evaluate the reason behind the popularity of Myer To study the resin behind the preference of young European women for Mayer To identify the aspects that make Myer stand out in the crowd from other retail stores Research aim The main aim of the research is to identify the aspects of Myer that make them attracts the young women from Europe to do their shopping from their place Research question What are the reasons behind the popularity of Myer? What are the reasons behind the preference of young European women for Myer? What are the aspects that make Myer stand out in the crowd from other retail store? Variable and Hypothesis H0: Myer is not able to attract the young women from Europe H1: Myer is able to attract the young women from Europe The independent variable for the research project will be the aspects of Myer. The dependent variable for the research project will be to the buying behavior of the young women in Europe. Operational Definitions and Measurement The problem in the research work need scoping, which means it needs some amount of investigation by the author. The correlation between the aspects of Myer and the buying behavior of the women will be measured. The participants will represent a small population and hence, it might give rise to an error as all the European women might not have the similar mentality. Literature Review Sidney Myer entered Australia in the year 1899 as a Russian migrant. The main aim of Myer is to give the customers international standard products to its customers. Myer not only concentrated on the business but he maintained at corporate social responsibility and became a renowned philanthropist of his time. When he died in the year 1934, 100,000 mourners lined up in the street to show him respect. The legacy of Myer is continuing until now. Currently, it has 67 stores located in some of the prime locations in Australia and has 13,000 team members work for them (Myer, 2016). With a strong customer base, mobile and digital platforms and e-commerce, it is one of the leading departmental stores in Australia. The satisfaction of the customers is based on the expectation of the customers. The level of satisfaction can be measured in the following manner: Importance of the products The value of the products should be able to fulfill the expectation of the customers (Oliver, 2014). Overall affect The customers should b able to like the products (Krn, 2014). Fulfillment of expectation The fulfillment of the expectation of the customers will be measured in the form of predictive fulfillment. The expected level of performance of the products versus the desired expectation of the customers results in predictive fulfillment (Ryu, Lee, Gon Kim, 2012). The respondentspecific index of the performance level of the products is necessary to satisfy the customers. Expected value from use The customers should use the products that they are buying (Bayraktar et al., 2012). Hence, if the customers are not using the using the products then the value of the products will not be known to the customers Research Design and Methodology The overall strategy that will be used in the research work will be applied are the primary research as well as the secondary research. The primary data will be quantitative in nature and will contain the feedback of the European women who have come to Myer to do their shopping (Cohen, Manion, Morrison, 2013). Fifty women will be taken into consideration for the present research work. The primary data will also have the feedback of one manager of Myer who will tell about the operations of Myer. The previous works related to the research will act as the secondary data and will be qualitative in nature (Ritchie et al., 2013). The feedback of the women who prefer Myer to other retail stores in Sydney will help in getting answers to the research questions that is related to the preference of the women. On the other hand, the qualitative data in the form of the feedback of the manager and the secondary data will be helpful for the researcher in understanding the factors that help Myer to attract the young women from Europe (Creswell, 2013). To complete the research, the researcher will have to wait for the European women who will be willing to give their feedback regarding their choice and preference. In addition to this, the managers need to give time when they can share their feedback with the researcher. Thus, it will be time-consuming process. Moreover, many websites do not let the visitors check the information to all the users (Fowler Jr, 2013). The user either has to become a member or have to pay a certain amount to view the materials. Hence, it might happen that the researcher might not have all the access. Instrumentation/Sampling The data in the form of the feedback of the European women will be helpful in testing the hypothesis. In addition to this, the feedback of the managers will also help in testing the hypothesis that European women are attracted to the products of Myer. Questionnaires will be prepared to get the feedback of the women. As the feedbacks of the women will act as the quantitative data, hence they will have close-ended questions (Zikmund et al., 2013). On the other hand, the feedback of the manager will be descriptive and hence the questions that will be asked to the manager will be open-ended. The women who are within the age group of 20-45 years will be taken into consideration, as the it is in this age that they have full knowledge about fashion. As the feedback of the participants and the managers will be incorporated in the research study, hence, as far as the primary data is concerned, it will be accurate. In the secondary data the feedback of authors who have worked in the similar topic will be presented , hence, the accuracy level of the work cannot be guaranteed. Data Analysis The data that will be collected by getting the feedback of the European women will be measured with the help of SPSS. The data that will be collected from the feedback of the managers will be descriptive and the hence the researcher will do a narrative analysis. If any kind of quantitative data is retrieved from the secondary data, then regression analysis will be helpful in analyzing the data. The qualitative secondary data will be descriptive in nature (Cohen, Manion, Morrison, 2013). Out of all the process described above the primary data will be most helpful in accepting or rejecting the hypothesis (Creswell, 2013). Conclusion After going through the literature review and the success study of Myer, it can be said that the hypothesis that the aspects of Myer will be helpful in attracting the young women from European towards their products. The implications of the findings suggest that the clothing line of Myer is helpful in understanding the mentality of the European women and why are they interested in buying the products from Myer. It can be recommended to Myer that they should include more options for the customers who are coming to Myer. In this way, Meyer will succeed in the competitive market of Australia and will be able to spread their business in other parts of the country. The research will throw light on the buying behavior of the European women, hence it can be considered as a limitation of the research. The researcher just takes a handful of participants who takes part in the research project. It might happen that other participants might have an entirely different point of view for the same shop The future researchers could carry out future research work that would not be gender biased. The future researchers might carry out future works that will be based on men and children. The future researchers might carry out work that will take into consideration the participants from other countries. References Bayraktar, E., Tatoglu, E., Turkyilmaz, A., Delen, D., Zaim, S. (2012). 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Ryu, K., Lee, H. R., Gon Kim, W. (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions.International Journal of Contemporary Hospitality Management,24(2), 200-223. Zikmund, W. G., Babin, B. J., Carr, J. C., Griffin, M. (2013).Business research methods. Cengage Learning.